PVCC cannot guarantee course frequency; however, to aid in student planning, courses typically are offered as indicated below. |
| F = Offered fall semester |
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Sp = Offered spring semester |
| Su = Offered summer |
cr = Credit/credits
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MKT 100 Principles of Marketing (F, Sp, 3 cr)
Presents principles, methods and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce and international considerations in marketing.
Lecture 3 hours per week.
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